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URL Shortener

Turns long URLs into short, brandable links you can share anywhere. Every short link tracks clicks in detail — who clicked, where they're from, which device, which campaign drove traffic.

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Written by Baltej Singh

What it does

Turns long, ugly URLs into short, brandable links you can share anywhere — email, social, slide decks, print, QR codes. Every short link tracks clicks in detail, so you can see how many people clicked, where they're coming from, which device they used, and which campaign drove traffic.

Who can use it

  • Anyone with read permission for URL Shortener.

  • Creating/deleting needs matching permission.

How to get here

From the sidebar, open Marketing and click URL Shortener.

Step-by-step: create a short URL

  1. Find the short-link form below the intro.

  2. Paste the full URL into Enter your long URL.

  3. (Optional) Type a Custom slug (optional).

  4. Click Shorten.

Step-by-step: add UTM tracking parameters

  1. Tick Add UTM parameters to URL.

  2. Fill in:

    • UTM Source (required) — e.g., newsletter.

    • UTM Medium (required) — e.g., email.

    • UTM Campaign (required) — e.g., spring-launch.

    • UTM Content (optional).

    • UTM Term (optional).

  3. Click Apply. UTM params added to long URL.

  4. Click Edit next to the checkbox to change later.

Step-by-step: copy, share, and use your short link

Four buttons per link:

  • Copy — to clipboard.

  • QR Code — scannable QR. Download QR for a PNG.

  • Analytics — click-analytics dashboard.

  • Delete — with confirm.

Step-by-step: read click analytics

  1. Click Analytics on a link.

  2. Dialog shows:

    • Total Clicks and Human Clicks (with % change).

    • Click chart over time.

    • Referrer, Social, Browser, OS, Country, City breakdowns.

Step-by-step: delete a link

  1. Click red Delete.

  2. Confirm.

Short URL stops redirecting — anyone with the old link gets an error.

Tips & limits

  • Plan caps short URLs. "URL Limit Reached" modal.

  • Custom slugs must be unique. Short hyphen-separated names work best.

  • UTM params are case-sensitive. Stick to lowercase.

  • QR codes work best printed ≥ 2cm × 2cm.

  • Can't change UTM after creation — delete and recreate.

  • Your URLs list is paginated.

FAQ

What happens if someone uses my short link after I delete it?

They'll see an error page.

Can I edit a slug after creating it?

No. Delete and recreate.

How long do short URLs last?

No expiry by default.

Can I track who clicked?

Aggregate only — browser, OS, country, city, referrer, social. No personal data.

Why are Total and Human Clicks different?

Total includes bots; Human filters them out.

Can I make a QR code without a short URL?

Not from this page. Create the link first.

Will the same long URL always make the same short URL?

No. Each shorten generates a new one (unless you specify the same custom slug, which must be unique).

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